The platform is rolling out a new feature that allows them to reduce the quantity of AI-created content appearing in their feeds. This initiative comes as the service announced that it currently hosts over 1 bn AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a global launch. This advancement aligns with a surge in content created by AI, driven by emerging AI video creators.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A significant portion of this content is classified as “AI slop”, a term for poor-quality, mass-produced content that is frequently illogical or surreal.
Our research shows that numerous viewers enjoy content made with AI tools, ranging from digital art to informative clips, and we aim to offer the community the ability to see more or less of that, based on their own likes,” said a platform representative.
AI on the Platform
TikTok disclosed that there are now 1.3 billion videos on its network labeled as made with AI. In total, more than 100 mn pieces of content are added to the app every day, making clips made by AI a limited portion of its overall inventory.
Customizing Your Feed
Users will be in a position to limit or boost the amount of AI content they watch by accessing the content preference feature in the application and choosing the AI content topic. Other topics that are already be modified under the filter encompass politics, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s guidelines mandate content makers to identify convincing artificially created content, and it forbids malicious AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its user guidelines.
Additionally, the app will from now on apply an “AI-made” label to content created with its own AI tools, or flagged by an cross-platform project for recognizing content made by AI. This step is aimed to help prevent users from trying to evade the disclosure requirement.
Educational Initiatives
TikTok is also introducing a $2m AI literacy fund for professionals and institutions to create informative material about using AI responsibly. This initiative will benefit educational bodies focused on teaching computer science.
Content Safety Approach
TikTok has defended its content review process, amid discussion over plans to lay off numerous review team members in the United Kingdom. TikTok is set to reduce 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A company official explained that human moderation would continue to be important, but AI can shield workers by filtering out the most distressing content prior to it has to be seen by humans. The platform announced a notable drop in shocking and graphic content seen by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
